Our groundbreaking Formula 1 exhibition shows no signs of reducing pace or impact. If anything, excitement has built for our celebration of the world’s most thrilling sport, co-designed with Round Room Studios, having landed in Melbourne in November 2025, it will continue its tour of Europe while also opening in Mexico City in early 2026. 

This gripping, temporary exhibition conveys the high-octane atmosphere, vibrant personalities and cutting-edge technology of F1 racing through immersive and distinctive environments, which we designed to reflect authenticity as well as theatricality: the clean and stark architecture of Design Lab; the starting grid of Drivers and Duels; and the expo-like Revolution by Design showcasing the cutting-edge science and technology behind the cars’ evolution.

Throughout the project, we brought rigorous understanding and intelligent thinking to the table. Briefing and brainstorming sessions with the wider team enabled us to develop the concepts for spaces and individual displays, which were presented and then reiterated in drawings and visuals as storylines and potential artefact lists evolved.