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Shakespeare’s Birthplace & New Place

Client: Shakespeare Birthplace Trust

Our design and interpretive masterplanning skills both came into play in transforming the Shakespeare Birthplace Trust’s buildings in Stratford-on-Avon into world-class, 21st century visitor and exhibition facilities. After the success of our introductory exhibition at Shakespeare’s Birthplace, we were asked to create a new, immersive evocation of Shakespeare’s family home at New Place.

Interpretation is placed in both Nash’s House, a 16th century, Grade I listed building, refurbished by Feilden Clegg Bradley, next door to where Shakespeare’s family lived – and on the site of New Place itself, which we transformed into a narrative landscape, outlining the contours, atmosphere and activities of his former home.

Our scheme for the two-storey house incorporated commissioned AV installations, stunning theatrical displays and sculptural set-pieces to create a lively context for the artefacts, which relate the life and times of Shakespeare and his family. For the narrative landscape, we wove a programme of artistic and interactive elements around the garden to enrich and support the prevailing storylines. New Place won a Civic Trust Award in 2018.

Our role:

  • Interpretation masterplanning

  • Funding bid support – HLF 2

  • Exhibition design

  • Lighting design with DHA Design

  • Graphic design with Lucienne Roberts

  • Software design concept & creative direction

  • Design & build delivery

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