Qatar Goodwood pavilion
Client: Lord March, Goodwood Racecourse
We designed a sophisticated pavilion to mark the launch of Goodwood's first Festival in partnership with Qatar. An elegant, sculptural structure, it stood in the trees overlooking the quintessential English 'horse walk'.
Comprising two dramatic elliptical walls, our design was inspired by the rippling of sand dunes, the flow of horses’ manes and jockeys' silks in motion, and the movement of Qatari dhows’ sails in the wind. Brilliant white on the outside, the walls were slightly offset to reveal a richly coloured and immersive interior, inviting the visitor into a world of Qatari culture, evoked through music, artefacts, a specially commissioned film and the scent of 35,000 deep red, clove carnations. 1,500 of these flowers were offered as buttonholes each day of the five-day race meet. Each day as the flowers were removed, they revealed the word 'welcome' in Qatari script.
Software design concept & creative direction
Design & build delivery