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Qatar Goodwood pavilion

Client: Lord March, Goodwood Racecourse

We designed a sophisticated pavilion to mark the launch of Goodwood's first Festival in partnership with Qatar. An elegant, sculptural structure, it stood in the trees overlooking the quintessential English 'horse walk'.

Comprising two dramatic elliptical walls, our design was inspired by the rippling of sand dunes, the flow of horses’ manes and jockeys' silks in motion, and the movement of Qatari dhows’ sails in the wind. Brilliant white on the outside, the walls were slightly offset to reveal a richly coloured and immersive interior, inviting the visitor into a world of Qatari culture, evoked through music, artefacts, a specially commissioned film and the scent of 35,000 deep red, clove carnations. 1,500 of these flowers were offered as buttonholes each day of the five-day race meet. Each day as the flowers were removed, they revealed the word 'welcome' in Qatari script. 


We conceived, refined and constructed the whole project in less than six weeks through close coordination and partnership with our chosen contractors, including On101 and Factory Settings.

Our role:

  • Exhibition design

  • Graphic design

  • Software design concept & creative direction

  • Design & build delivery

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