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Sands of Speed

Client: Carmarthenshire County Council

Our design for the new Sands of Speed Museum is moving at a pace and due to open in spring 2023 as an integral part of the EU funded Pendine Transformation Scheme. The museum on Pendine Sands, 7 miles of spectacular beach on the Carmarthenshire Coast, will tell dramatic stories of over 100 years of racing, land speed records and speed trials.


The striking Museum building by Architype is well under way, its form and layout responding to Real Studios’ concept of aligning the museum’s star attraction – Parry-Thomas’s world land speed record breaking car Babs – with the ‘racing line’ on the beach. Part of a £7m investment in tourism, the museum will feature a permanent interactive exhibition celebrating the beach’s historic and present-day role in record-breaking (from bicycles to electric cars), as well as its past role in missile and aircraft testing.


The aim is to thrill and inspire the next generation of adventurers and engineers.

Our role:


  • Interpretive Masterplanning

  • Exhibition Design

  • Software Design Concept & Creative Direction

  • Graphic Design with Surface 3

  • Lighting Design with DHA Designs

  • Overseeing Installation

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